Content Marketeer

Job description

Are you a B2B content marketer with a head for technical, product-led content? A seasoned long-form copywriter with background knowledge in enterprise architecture, digital transformation or corporate IT? Do you often find yourself helping others understand complex or technical concepts?

Then it could be a great match. At ValueBlue, we are looking for a talented communicator to

join us as Product Content Marketer in the Marketing team.

Sounds interesting, tell me more

ValueBlue is the company behind software platform BlueDolphin – the Enterprise SaaS tool that helps CIOs and Enterprise Architects to plan, collaborate and manage digital business transformation.
Our team of 60+ colleagues work across a range of functions including Product Management & Development, Sales & Account Management, Marketing, and Customer Success and Support. We currently have over 150 customers using BlueDolphin across the globe, from global corporations like A.S. Watson, Randstad, and Wydham Hotel Group to financial, governmental and consumer organizations such as ABN Amro, VolkerWessels, Rituals and the City of Amsterdam.

As Product Content Marketer, you will lead the product content strategy for our software platform BlueDolphin, establish and articulate key messages relating to the product and be responsible for planning, creating, distributing and optimizing content that educates, inspires and helps our audience to understand its capabilities throughout the full sales funnel.

Armed with a technical mindset and an eye for detail, you will work closely with members of our leadership team as well as our specialist consultants on the ground to combine strategic vision with specific product knowledge, and develop product marketing content that resonates strongly with our audience. You’ll be responsible for owning our various solutions and use cases from a Marketing perspective – ensuring we pitch and communicate these effectively and consistently across all channels: from social media posts to website pages to sales conversations. You will work with our Customer Success and Account Management teams to create compelling case studies, reference cases, best practice examples and success story content from our customers. You will collaborate with our Product Management team to coordinate timely and informative campaigns that support feature launches; creating use case specific content to support new releases and product education content in the form of written articles, emails and videos. You’ll also liaise with our Events team to ensure the BlueDolphin platform is appropriately represented at customer, prospect and online events.

Ultimately, the role of the Product Content Marketer is to become “the voice of BlueDolphin”, turning complex and technical content about the product into a compelling and inspiring proposition for a range of audiences. While this position is a function of the Marketing team, the best candidates will be able to demonstrate experience of, or a strong affinity for, communicating effectively with stakeholders in the information technology space. A working knowledge of enterprise architecture, infrastructure, applications, security and data will be important to succeed in this position.

Job requirements

Who are you?

  • You’re an experienced content writer with the ability to grasp complex concepts and create content that bridges the gap between technical and conversational or you’re from a related technical background, have a way with words and are looking to move into a marketing / communications role
  • You are at-home in and understand the world of enterprise IT and digital transformation.
  • You have the ability to transform potentially complicated and technical topics into something more easily-digestible, without oversimplifying.
  • Ideally, you have a background in B2B content creation, copywriting or marketing, and can demonstrate experience in developing/executing inbound and content marketing strategy. 
  • You have strong organizational skills and the ability to manage different projects at one time.
  • You are comfortable working with a variety of stakeholders, both internal and external, from technical colleagues to C-level.
  • You have an eye for detail and a strong sense of responsibility.
  • Needless to say: you have outstanding (near-native level; C1+) English writing and communication skills.
  • Bi-lingual Dutch speakers are also strongly preferred for this role.
  • While we do work flexibly at ValueBlue, this is not a remote opportunity. Candidates
    must be based in the Netherlands. Our Headquarters are in Utrecht, and sometimes we would
    like to see you there!

What do we offer?

  • A competitive compensation package, including travel reimbursement, stock options, pension plan, 25 vacation days, a company laptop and your choice of phone.
  • The chance to join a fast-growing software company that is expanding internationally.
  • Innovative, fun and ambitious colleagues that value new ideas.
  • Guidance and support when you need it; freedom and flexibility when you don’t.
  • A strong focus on continued personal development – attend your choice of training, courses or events to expand your skills.
  • A beautiful and comfortable office environment with everything you need to
  • concentrate, collaborate and learn – including ping pong and FIFA when it’s time for a break!
  • A flexible working environment – split your time between home and the office.